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  • Writer's pictureGlynis Sheppard

Why start a SWS Swim School Franchise?

Updated: Apr 10

Swimming schools have been around for a long time, but a report from the Swimming Teachers’ Association (STA) has found that, within the last decade, the sector has grown so much that attending swimming classes is now considered to be a mainstream pursuit. The STA’s report has also revealed that franchised swimming schools have grown in popularity and are now responsible for the clear majority of learn-to-swim courses provided in the UK


The good news for potential franchisees is that there is no indication that the popularity of swimming school programmes is going to end: of those surveyed, 82 percent of swimming schools had experienced a “significant rise” in the number of children being taught to swim – particularly in children aged two or younger. On top of that, the findings revealed that in the last five years, swimming school franchises have seen growth of almost 30 percent, with over 60 new schools opening. In addition, 81 percent of respondents reported that their schools were subject to waiting lists – and franchised schools had the longest in the country


Each year, Swim with Style teach over 55,000 lessons of all ages to swim throughout the country. Since the business’ launch, our model has been firmly established and franchisees buy into several benefits when they sign up, such as:

  • We provide the pool for the Franchisee to rent

  • An exclusive territory with a 5 mile radius

  • On going training free of charge

  • Telephone support for on-the-job enquiries

  • Specialist equipment, such as buoyancy aids and floats

  • Business Health checks

  • Weekly catch ups with HQ!

  • Regular meetings with HQ and other Franchisee’s


Our swim school offers classes “from babies through to adults” along with First Aid in Schools, Yoga and other sports as part of the package, prioritises innovation and always seeks to improve strategies for the good of the business. One example of this innovation is our management software. This was introduced in 2016 and since then it has helped to manage classes, keep record of children’s progress, take payments and organise waiting lists. Our booking system allows parents to book online saving valuable admin time for you to concentrate on being where you will love – in the pool!


Swim with Style is keen to expand the business and is looking for entrepreneurs with strong leadership skills to carry the brand in new territories. You’ll also need to be business-oriented and passionate about teaching young children to swim in order to be accepted by the franchise. All of our Swim School are accepted by the STA as a Swim Star Swim School giving which has been designed to support you and maintain the highest standard of helath and safety, business procedures, teaching and customer service, the STA are readily available for their support adding an extra layer to your SWS Franchise.


Once you’re on board, you’ll get the chance to take part in our training package both in and out of the pool, in order to make sure your swimming techniques and management skills are up to scratch. Once you have all the tools to succeed in business, you will be able to launch your business. This should cost around £9995 for a new territory (re sales are based on size). You’ll be supported in business operations, IT, marketing, retail, pool management and finance. What’s more, Swim with Style prides itself on its dedication to maintaining regular contact with franchisees.

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